Design projects

NOHrD: fitness equipment app design

Short but sweet
Duration
Mar 1, 2022
-
now
Jul 8, 2022
Type of project
Full time work
Tags
UX Design
Research
Learnt skills
Co-design
Figma
Design iteration
Client communication
Interviewing
Usability testing
Key work

NOHrD is a company that focusses on creating high quality and sustainable fitness equipment. The well-known WaterRower is part of their line of equipment, as well as the NOHrD Bike, Sprintbok, SlimBeam, WaterWorkx, WallBars and Swingbells. The NOHrD app, currently in development by MoveLab, will create an ecosystem in which the user can configure the device(s) they own and create and get shown unique workouts personalized for them.

Project images
No pictures found.
Method
The welcome screen that is visible upon opening the app.
A quick look at the dark, previous theme of the NOHrD app. The new, light design takes into account NOHrD's brand style.

To the left, a video can be seen of the NOHrD app welcome screen that I designed and edited the video for, which was a combination of several promotional videos of NOHrD. This screen is shown upon opening the application. One of the big design changes that I pushed for while working on the app designs, was to align our app design to the branding of NOHrD. Initially, the application was very dark, while NOHrD exudes brightness and cleanness. After bringing this up with my boss and our partners at NOHrD, a green light was given to go ahead with a redesign of the application. I’m very happy that we took this jump! After the go-sign, me and my design colleague at the time went ahead and created a new design system for the app, really taking the NOHrD brand in consideration by studying their marketing folders, website and opinions of the designers of the NOHrD team.

To the left, a video can be seen of the NOHrD app welcome screen that I designed and edited the video for, which was a combination of several promotional videos of NOHrD. This screen is shown upon opening the application. One of the big design changes that I pushed for while working on the app designs, was to align our app design to the branding of NOHrD. Initially, the application was very dark, while NOHrD exudes brightness and cleanness. After bringing this up with my boss and our partners at NOHrD, a green light was given to go ahead with a redesign of the application. I’m very happy that we took this jump! After the go-sign, me and my design colleague at the time went ahead and created a new design system for the app, really taking the NOHrD brand in consideration by studying their marketing folders, website and opinions of the designers of the NOHrD team.

A few screenshots of design ideas on building and executing a NOHrD workout.

In its early stages, the NOHrD app only supported one device, the Elasko (a stretching device). The app only contained video workouts. In the future, the idea is to be able to create and choose your own personalized workouts. This will go beyond just video content, to give the user more flexibility in doing exactly what he or she wants. For example, you might have your own rowing or biking goals that you want to achieve. Or maybe you want to train using both these devices, when they are in a gym together or you own them yourself. The app should be able to support these user goals. While designing, we explored the possibilities of a new dashboard (see above for a comparison shot). The dashboard has the new NOHrD design: it also contains many more explorative possibilities, as well as analyses on your workout history. Another screen that was also worked on a lot was the session screen: in other words, what the user would see during a workout. Especially for a workout with multiple devices and multiple workout parts, this would need to be made clear for a user. We decided that timelines would be an interesting concept for this. We also wanted to give the user flexibility, so that they could change the screen to show or hide these timelines. Next to that, they would have options to choose what kind of data they wanted to see on the screen (i.e. heart rate, speed, power, anything that could be relevant to that device). Furthermore, different machines offer different possibilities for visualisations: video, graphs, data fields, etcetera. All possibilities have not been fully explored yet, but we made a proper start to it, some of which can be seen in the screenshots above.

Video

During our design process, we wanted to involve the NOHrD team into our process. We visited their location in Germany to let them test out a prototype of our design. We gave them tasks to achieve without any additional instructions. The tasks were focussed around finding items on the dashboard, filtering down the dashboard based on certain devices, and quick starting versus building a workout by themselves. The overall feedback was positive and with a few comments here and from there we continued our iterations! You can see a little video on the left that clicks through the mock ups that we created.

Conclusion and future plans

These designs are not by any means finalized, so they are not meant to be read as a final truth: design is ever fluid and this project will be worked on for many years to come. Personally, I worked on it for half a year before I decided to leave the company. I’m proud of the work we managed to do thus far and I’m definitely keeping an eye out for all the future design implementations.